Chelsea First Update Forum
Contact: Robert Pierce 734-475-1145
For Immediate Release - February 1, 2011
CHELSEA, MICHIGAN – The Chelsea First Steering Committee will be hosting a Chelsea First Update Forum on Wednesday February 16, 2011 at The Chelsea Comfort Inn and Village Conference Center from 6:30pm to 8pm. This meeting is open to all business owners and the general public. “We encourage the business owners and residents to attend this forum so they can see first hand the progress we have made on this important project”, said Pat Cleary, Chairman of Chelsea First.
The committee has invited Matt Friedman, co owner of Tanner Friedman a Michigan-based strategic communications firm and Scott Pryor of Pryor Design Company to discuss and answer questions about their roles in marketing Chelsea.
Scott Pryor will share the creative platform that’s being developed including the new Chelsea “brand” logo/theme, the website foundation, and other key creative elements. He will also be talking about the value of creating a unified, authentic visual identity and why it needs to be embraced by the business community.
“Having been part of this project for a few months now, we’re really pleased with the creative progress that we’ve made thus far,” said Scott Pryor, Chelsea native and founder of Ann Arbor-based Pryor Design Company. “I think that we’ve come up with a unique, creative foundation that truly reflects how special this community is”.
Matt Friedman will discuss his role in consulting Chelsea First and marketing Chelsea. He will also discuss the importance of developing a unique, informative website and using a variety of media platforms to drive traffic and community engagement to the website, helping to set Chelsea apart from other communities.
“After enjoying doing business in Chelsea for many years, I appreciate the opportunity to help Chelsea First accomplish its goals of enabling Chelsea businesses to work together and stand apart from other communities,” said Matt Friedman, co-owner of Michigan-based Tanner Friedman Strategic Communications. “I plan to add perspective, based on how other successful organizations are telling their stories and communicating their brands in new, cost effective ways.”
Chelsea First is a public and private sector collaboration intended to position Chelsea, Michigan as the leading choice for visitors, businesses and families seeking to relocate to the area. More information can be found at www.chelseamichamber.org/chelseafirst